The Manifest

The art of storytelling has always been subject to change. Through the process of digitalization and the accompanying media convergence, we’re now on the verge of a quantum leap. We are no longer viewers, listeners, readers, users, or players.Today, we are “experiencers”, whose roles and behaviors change based on how we use and approach media.

With this reality in mind, we take this opportunity to propose eleven theses on the future of storytelling:

 
Thesis 1
Claiming reality
Fiction supersedes reality, becoming as immersive as possible.

 
Thesis 2
Rabbit holes
The story offers multiple entry points to the experiencer, depending on the medium and situation in which it is used.

 
Thesis 3
Story universe
The experiencer no longer follows one dramatic thread but chooses among several intersecting storylines, which merge into a single story-universe.

 
Thesis 4
Interactivity
Experiencers communicate with each other and with fictional characters thereby actively participating in the story and influencing its overall arc.

 
Thesis 5
Usergenerated content
The story-universe enables the experiencer to contribute creatively at selected points of the story.

 
Thesis 6
Transmediality
The story-universe does not limit itself to one single medium but takes advantage of the strengths of every medium to create something new out of their symbiosis.

 
Thesis 7
Location based storytelling
The experiencer becomes the vehicle of fiction by visiting real places where parts of the story-universe unfold.

 
Thesis 8
Lean back, lean forward
The story-universe attracts different types of experiencers by offering a variety of roles for more active and more passive media users.

 
Thesis 9
Infinitude
The story-universe has the potential to become a breeding ground for a neverending story through sequels, spin-offs and perpetual re-use of story-elements.

 
Thesis 10
Multipayment
The diversification of storytelling enables the freemium-payment-model, which prompts multiple contributions per experiencer.

 
Thesis 11
Collaborative work
The story-universe is developed in collaboration by a versatile and interdisciplinary team, whose range of skills can meet the demands of experience-based storytelling.

 
.

I hereby sign the eleven theses of the Transmedia Manifest.

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212Marc NikoleitMrz 25, 2013
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157Michele Esther AmmannJun 28, 2012
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155Lucas GolombekJun 25, 2012
154Petra SammerJun 11, 2012
153Katharina JungMai 17, 2012
152Martin BussickMai 17, 2012
151Jörg HoewnerMai 17, 2012
150Oliver JanoschkaMai 13, 2012
149martijn bessemansMai 13, 2012
148Claudia PleilMai 10, 2012
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145Detlef KorusMai 09, 2012
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140Stefan RitterMai 07, 2012
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135Alex GilApr 15, 2012
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132Frank StehlingApr 08, 2012
131isabella sobieskiApr 04, 2012
130Nikolaus StemmerApr 02, 2012
129robert david jungApr 02, 2012
128Philippe MartineauMrz 31, 2012
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126Oliver KohnMrz 23, 2012
125Carmelo SpatazzaMrz 20, 2012
124Gesamtkunstwerk EntertainmentMrz 20, 2012
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102Johnny RamosJan 21, 2012
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100José Ignacio Galán UgartemendíaJan 19, 2012
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89Olivier Lambert @brevesdetrottJan 09, 2012
88Rosicler Nunes dos SantosJan 07, 2012
87Clémence DeleuzeJan 05, 2012
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85jutta franzenDez 28, 2011
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82samuel palacioDez 15, 2011
81marco moncalvoDez 15, 2011
80Estrada Munoz MauricioDez 15, 2011
79Giovanni D'AloiaDez 14, 2011
78jean-yves le moineDez 14, 2011
77Gerhard MartinDez 07, 2011
76Marcel BelledinDez 06, 2011
75Kiri TrierDez 05, 2011
74egbert van wyngaardenDez 04, 2011
73Manoj PanditDez 02, 2011
72Michel ReilhacNov 28, 2011
71Alain leviNov 27, 2011
70Alvin Santa ClaraNov 24, 2011
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68James BurlingNov 19, 2011
67Wolfgang GumpelmaierNov 17, 2011
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65Emeric Le JouanNov 15, 2011
64Bruno ContentiNov 13, 2011
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61Kurt ChristensonNov 11, 2011
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55Christophe Schouler RicherNov 05, 2011
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49Jens WürfelOkt 31, 2011
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44Gwen Catala @gwencatalaOkt 30, 2011
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42Cyril Pennec @cyrilpennecOkt 29, 2011
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32Holger SchmidtOkt 25, 2011
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30Max von GrafensteinOkt 24, 2011
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